PR Newswire
(Copyright (c) 2000, PR Newswire)

SAN DIEGO, March 20 /PRNewswire/ -- OrderFusion, the developer of a revolutionary new business-to-business sell-side e-commerce software platform, today announced that its Orders of Magnitude(TM) suite of electronic commerce applications has been named Product of the Year by Call Center CRM Solutions Magazine.

Orders of Magnitude is a flexible, rapid-deployment software platform that enables suppliers to fully integrate their sell-side systems with leading Operations Resource Management (ORM) buy-side e-procurement systems in record time. Leveraging open standards such as HTTP and XML, buyers and sellers can communicate via a fully interactive, dynamic process. A supplier can simultaneously provide customer-specific quotes directly to buyers or trading communities that use a variety of ORM systems, while preserving the supplier's brand image and differentiation. This tight integration capability enables suppliers to significantly reduce operational costs and increase sales close rates.

The Call Center CRM Solutions Magazine 1999 Product of the Year award (http://www.tmcnet.com/ccs/99ccspoty.htm) is designed to honor innovative products and services that that switch, route, manage, dissect, analyze, automatically respond to, etc., customer interactions. It is meant not only to honor the outstanding teams who developed and manufactured the products and services, but also to educate readers on the vast array of offerings in this market.

As the internet has continued to grow in use as a business medium, it has become apparent that the same personal interaction between customer and company that was previously only available over the phone is now a must on Web sites in order to turn browsers into buyers. This touch point between the customer and the enterprise has been pushed to the forefront of business planning.

"OrderFusion has successfully deployed a platform that enables this necessary, personalized interaction between suppliers and buyers via the web," said Rich Tehrani, president and group publisher of Call Center CRM Solutions. "After all, that's what this award is all about. Bringing both the benefits and demands of customer relationship management (CRM) into the consciousness of corporations."

About OrderFusion

OrderFusion has developed a revolutionary new business-to-business (B2B) e-commerce software platform that connects suppliers to multiple B2B portals, buying communities and E-procurement packages over the internet. Designed to address the demanding needs of Fortune 500 companies, the industrial strength software automates the supplier catalog content aggregation, RFQs, quotations, configuration, pricing, and order tracking, while keeping the field sales force, call center, and third party channels in sync with the electronic channels.

For more information, contact OrderFusion, Inc. corporate headquarters, 10180 Telesis Court, Fourth Floor, San Diego, California 92121. Telephone, fax, e-mail and Web site respectively, are (858) 450-4800, (858) 450-4890, info@orderfusion.com and www.orderfusion.com.

Orders of Magnitude is a trademark of OrderFusion, Inc. All other brand names and trademarks are properties of their respective holders.