Reliacast and Cisco to Collaborate on Solutions for internet Broadcasting

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08/21/2000

Reliacast and Cisco to Collaborate on Solutions for internet Broadcasting

HERNDON, Va., Aug. 21 /PRNewswire/ -- Reliacast, Inc., an internet infrastructure software company for audience management, today announced that it is collaborating with Cisco Systems, Inc. (Nasdaq: CSCO), the worldwide leader in networking for the internet, to deliver the first end-to-end network e-ticketing solution for internet broadcasting. Reliacast audience management applications enable intelligent, monetized delivery of content through targeted value-added services, personalized advertising, billable and scalable event management. Reliacast has joined Cisco's internet Broadcast Initiative, which encourages the development and deployment of content, applications and solutions for the internet broadcast market.

Reliacast will develop solutions for delivering streaming media content, and conduct product testing with Cisco to deliver carrier-class solutions for measuring, managing and controlling audience participation for streaming events over the Web. Reliacast will develop enhanced user management solutions that operate with the IGMPv3 (internet Group Management Protocol version 3) feature in Cisco IOS(R) Software.

The Reliacast Solution is a suite of network infrastructure applications, ReliaServer, Network Agent, Virtual Turnstile, Event Console and R-Ticket, that reside in the service provider network linking, processing and reporting event interaction from the end-user participant through the service provider network to the content provider.

In order to realize sustainable internet business models, organizations must be able to measure, manage, control and scale audience events on the internet. The Reliacast Solution provides carriers, internet service providers (ISP), content delivery networks (CDN) and enterprises the ability to intelligently manage audience participation for the delivery of internet content, streaming media and applications. This solution allows content distributors to offer new services to content creators with higher levels of service at decreased network costs. In addition, Reliacast enables the delivery of premium content through end user ticketing and registration, authorization, authentication, measurement and event reporting, beyond the IP address. The Reliacast Solution easily integrates and coexists with legacy systems and network monitoring tools in unicast and multicast enabled networks.

"Reliacast is delighted to collaborate with Cisco in developing an integrated network solution for internet broadcasting," commented Tom Klaff, CEO of Reliacast, Inc. "Reliacast's solutions for audience management will enhance Cisco's end-to-end network architecture. Our management and monitoring tools support Cisco's networking solutions to enhance network planning, manage network congestion, scale for mass events and bill for services."

"Cisco's internet Broadcast Initiative has been extremely successful in identifying and bringing together the technologies and solutions necessary for end-to-end broadcasting over the internet," said Dave Rossetti, vice president of Cisco's IP internet Services. "One critical component to the wide-spread adoption of internet broadcasting is audience management, including e- ticketing capabilities. Reliacast's multicast accounting and management solutions turn event streaming into revenue for content and service providers."

About Reliacast

Reliacast, Inc., based in Herndon, VA, is the foremost provider of internet software for audience management and intelligent delivery of content. The company's carrier-class network platform enables businesses to measure, manage, control, bill and scale mass audience events on the Web. Network providers, CDN's to enterprises deploy Reliacast solutions to deliver value- added services in entertainment, interactive events, corporate communications, auctioning, trading and distance learning. Platform and protocol independent, this ability to "know your audience" increases ROI through added revenue, one- to-one marketing, bandwidth provisioning and improved end-user experience. Visit Reliacast at http://www.reliacast.com.