New Media Age
(Copyright (c) 2000, Centaur Publishing Ltd.)

Beenz.com's former chairman, president and CEO Philip Letts has re-emerged as CEO of US B2B exchange internet Barter.

Letts (pictured) mysteriously quit beenz in June (NMA 22 June), claiming his intention was to concentrate on developing a European-based business.

He's expected to lead the company's international expansion over the next year, taking over from outgoing founding president and CEO Mike Edelhart.

Edelhart was responsible for the company's recent acquisition trail into Canada and Mexico.

Announcing the appointment, Edelhart said: "The recent international expansion of the BarterTrust network requires expertise and familiarity with global trade. Philip is extraordinarily well qualified."

internet Barter has headquarters in San Francisco. The company maintains the international B2B goods and services barter exchange called BarterTrust Network.