PR Newswire
(Copyright (c) 2000, PR Newswire Association, Inc.)
HERNDON, Va., and REDWOOD CITY, Calif., March 6, 2001

Streaming Content Providers to Benefit From Geographic Location Data for Distribution Rights Management and Enhanced Marketing Capabilities

Reliacast, Inc., an internet infrastructure software company for audience management and the intelligent delivery of content, and Quova, Inc., a leading provider of internet infrastructure intelligence services to e-businesses, announced today that they have entered into a strategic alliance under which Reliacast will integrate its audience management software with the Quova GeoPoint geographic intelligence service.

Under the terms of the agreement, Reliacast will develop an integrated solution that will give content providers using the Reliacast Solution(TM) software real-time access to GeoPoint's geographic data. The GeoPoint service will enable Reliacast customers to determine the accurate geographic location of their end users. This added functionality will allow content providers deploying Reliacast's ticketing, access control and monitoring capabilities to comply with geographic distribution rights for their content and gain valuable marketing data. GeoPoint can non-invasively determine the origin of a customer's internet traffic by country, state, DMA (designated market area), metropolitan area, city and zip/postal code.

"Our relationship with Quova is driven in large part by the needs of content providers that have geographically limited distribution rights for their streamed content," said Tom Klaff, president and CEO of Reliacast. "Through an integration of the Reliacast Solution with Quova's GeoPoint service, we will be able to offer these content providers accurate, real-time information regarding the geographic location of individuals viewing their streamed events. With the geographic constraints often surrounding content distribution, content providers will be armed with the most accurate geographic information available to ensure they comply with their distribution rights."

"We are pleased to announce this new relationship and excited about the growth potential it represents," said Pat Hannon, Vice President of Sales at Quova. "We are looking forward to working with Reliacast as digital rights management becomes an increasingly important part of every content provider's business."

The technology integration between Reliacast and Quova will offer benefits beyond geographic containment of content distribution. Content providers using the Reliacast Solution software for managing the audiences of their streamed events have many uses for real-time end user geographic origin data. The interoperability of the two companies' technologies will facilitate event- based targeted advertising, tracking of usage patterns and other marketing data. Reliacast and Quova will participate in joint market development initiatives and will collaborate on mutual sales efforts of their products and the integrated solution.

The Reliacast Solution is a platform- and protocol-independent network infrastructure application that manages audiences and enables the intelligent delivery of content, streaming media and applications. The Reliacast Solution consists of the ReliaServer(TM), Net Agent(TM), Virtual Turnstile(TM) and R- Ticket(TM) software applications. These components reside in a service provider network, linking and processing event interaction from the end user to the content provider through the network. Management data is available in real time to network owners and content and service providers throughout the life of the event. The ability to "know your audience" increases ROI through added revenue, one-to-one marketing, bandwidth provisioning and improved end- user experience.

GeoPoint is the industry leading geographic intelligence solution that enables web sites to determine the geographic location of web site visitors by country, region, state, DMA, metropolitan area, city, and zip/postal code. GeoPoint is supported by the Quova Precision Mapping Technology (PMT), which continuously analyzes and maps the internet infrastructure of over four billion IP addresses. GeoPoint supports applications such as digital rights management, local online advertising, targeted e-commerce, and traffic management by enabling customers to make instantaneous business decisions based on the geographic origin of each web site visitor. GeoPoint is non- invasive and insures the complete anonymity of Web site visitors. No cookies, profiles, registration data, or click-stream data are used to identify or track individual users.

About Reliacast

Reliacast, Inc. is a leading provider of audience management solutions for streaming media. The company's software products enable businesses and enterprises to measure, manage, and control audiences of live, on-demand, and broadcast channel content on the internet. Network providers, content delivery networks, and enterprises can deploy the Reliacast Solution to deliver value-added services for entertainment, business-to-consumer, business-to-business, and internal enterprise applications. Reliacast customers and partners include companies like Cisco, Hostcentric, Inktomi, Multicast Media, Portal Software, and Sun Microsystems. Visit Reliacast in Herndon, VA or at http://www.reliacast.com .

About Quova

Founded in January 2000, privately held Quova, Inc. provides internet infrastructure intelligence to e-commerce sites, content providers and online advertisers, enabling them to dynamically optimize their online presence for each customer. Quova is backed by SOFTBANK Venture Capital, IDG Ventures, Fidelity Ventures, and Nexus Group. Quova is located at 303 Twin Dolphin Drive, Suite 410, Redwood City, Calif., 94065 and can be reached by phone at 650-508-0700, by fax at 650-508-0147, by email at info@quova.com or on the Web at http://www.quova.com .

Reliacast, the Reliacast shield design, the Reliacast Solution, ReliaServer, Net Agent, R-Ticket and Virtual Turnstile are trademarks or registered trademarks of Reliacast, Inc. in the United States and other countries. All rights reserved. All other trademarks are the property of their respective owners.