For Immediate Release
March 12, 2002
Herndon, VA

Reliacast, Inc., the leader in audience management and measurement solutions for streaming media communications, announced today the appointment of Ranjit Singh as President and Chief Executive Officer. Mr. Singh also joins the company's Board of Directors. Mr. Singh brings more than two decades of experience in technology to Reliacast and is responsible for leading the company's transition from start-up to profitability.

Most recently Mr. Singh was President and Chief Operating Officer of digital rights management pioneer ContentGuard, Inc., a joint venture of Xerox Corp. (NYSE: XRX) and Microsoft Corp. (Nasdaq: MSFT). While at ContentGuard he commercialized technology first invented at Xerox's Palo Alto Research Center (PARC), and was instrumental in establishing an industry standard language (XrML™) for interoperability in digital rights.

"Ranjit brings a rare combination of seasoned leadership, industry knowledge and market savvy," remarked Nick Troiano, Principal of SCP Private Equity Partners II, a lead investor in Reliacast. "We are delighted that he has chosen to join the Reliacast team and expand upon the foundation built by co-founders Tom Klaff and James McNabb."

Today, Reliacast is a fully funded business dedicated to the widespread adoption of the company's patent-pending Audience Manager™ technology. Audience Manager enables organizations to control access, secure content, and measure audience participation while streaming rich media content over the internet.."The appointment of Ranjit Singh illustrates Reliacast's on-going commitment to building the tools that can enhance the return on investment that can come from deploying streaming media," said Steve Vonder Haar, Director of the Media and Entertainment Strategies practice of the Yankee Group. "Transitioning from his high-profile role in shaping the digital rights management sector, Ranjit now is in position to play a significant role in promoting the applications that can help make streaming more commonplace in corporate America."

Mr. Singh showed entrepreneurial zeal early in his career, co-founding and growing a successful start-up venture in packet switching. Over 3 years he took the company from 2 people to 125 with profitable revenues in excess of $25 million, then sold the company to Plantronics, Inc. (NYSE: PLT). After this success he held executive leadership positions of increasing responsibility at Data General, Citibank and Xerox, culminating in the launch of ContentGuard.

"While evangelizing digital rights management, I experienced, first-hand, organizations embracing webcasting, whether communicating to employees or constituents, complying with regulations or repurposing content for profit," said Singh. "Webcasting will be an integral part of business communications strategy and Reliacast is well positioned to capitalize on this opportunity. I look forward to applying my cumulative experiences to build a great and enduring company meeting these needs."

About Reliacast

Reliacast is the industry leader in audience management and measurement solutions for streaming media communications. The company provides a suite of tools that allow organizations streaming rich media content over the internet to control access, secure the content, and measure audience participation. Additionally, Reliacast offers registration and payment processing solutions for pay-per-view applications of streaming.

Reliacast, the Reliacast logo and Audience Manager are trademarks or registered trademarks of Reliacast, Inc. in the United States and other countries. All rights reserved. All other trademarks are the property of their respective owners.