For Immediate Release

July 28, 2006 ­-- Generation Partners, a $325 million private investment firm, announced the sale of thePlatform for Media, Inc. to Comcast Corporation effective as of June 27, 2006. thePlatform is one of the nation’s leading digital media companies, specializing in solutions which enable content to be published and distributed anywhere – over any terrestrial or wireless network, to any device. Customers include ABC News, CNBC, Wall Street Journal, Starz, Verizon, Microsoft and many others. Generation first invested in the company in 2000 and was the company’s largest shareholder and lead investor. Spark Capital was also a major shareholder in the company and has been a valuable partner contributing to the success of the company.

thePlatform has grown to become the leader in the digital media publishing industry and has increased revenues at a rate of over 100% annually. thePlatform’s solutions enable customers to manage, publish and syndicate media which can be acquired from multiple sources automatically. Customers can enable geo-targeting of video and audio content, and can create customized commerce models including PPV, VOD and subscription-based services. thePlatform is headquartered in Seattle, WA.

“thePlatform has been a highly successful investment for our firm”, commented Mark Jennings, Managing Partner at Generation Partners and Chairman of the Board of thePlatform. “During the period of our ownership, thePlatform grew from a start-up to become the leader in its industry and has become a key player in the convergence of media and technology. thePlatform is a company of great character and ability, which is a direct reflection of its top management. It’s been a real privilege to be involved with Ian Blaine, Andrew Olson and their team. They are part of that rarified group of business leaders who are both visionaries and excellent operating managers. This is the best part of what Generation does - helping success come to those who deserve it.” He added “The sale of thePlatform to Comcast creates a powerful combination which will undoubtedly expand and solidify thePlatform’s leadership position in this industry.

“Generation has been an outstanding partner for us over the last 5 years – they have been very active with us in building thePlatform to the strong position it holds today”, said Ian Blaine, President and CEO of thePlatform. “They have provided strong support through strategic guidance, business development, financial advice and technology expertise. They have been a key part of our company’s success. We’re thrilled to be joining Comcast, and thankful for Generation’s support in moving to this new exciting phase for our business.”

“thePlatform is a clear leader in the management and distribution of digital media,” said Sam Schwartz, Executive Vice President, Strategy and Development for Comcast Interactive Media. “We will fully support Ian and the team in serving and expanding their growing customer base, as well as work with them to deliver innovative, video-rich services to our customers. The combination of the two companies will enable us both to capitalize on the exciting opportunities in the online and cross-platform video industry.”

About thePlatform for Media

thePlatform is one of the nation’s leading digital media companies, specializing in publishing solutions which enable content to be published and distributed anywhere – over any terrestrial or wireless network to any device. Customers include ABC News, CNBC, Wall Street Journal, Starz, Verizon, Microsoft and many others. thePlatform is headquartered in Seattle, WA. For more information on thePlatform please visit www.theplatform.com

About Comcast Corporation

Comcast Corporation (NASDAQ: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.3 million high-speed Internet customers, and 1.7 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.