Deal Creates Global Leader in Search Marketing

Scottsdale, AZ - February 12, 2007 —  iCrossing, a digital marketing agency committed to people's desire to find, announced today that it has acquired the U.K.-based search marketing agency, Spannerworks.  The acquisition leverages iCrossing's and Spannerworks' respective leadership in North America and Europe to establish a new international footprint for both companies.

Spannerworks, headquartered in Brighton, England, provides natural and paid search marketing services to a number of Fortune Global 500 companies including BT, TUI, Sandard Life Assurance, HBOS plc, and Zurich Financial Services.  The Spannerworks brand will remain in place and will continue to be led by Arjo Ghosh, CEO of Spannerworks.  Ghosh will report to Don Scales, president and COO, iCrossing.

Spannerworks' leading natural search, social media and innovative search crises communications offerings enhance iCrossing's ability to provide its clients - which include The Coca-Cola Company, LEGO, and General Motors - with holistic digital marketing solutions.  The deal brings iCrossing's employee headcount to 350.  iCrossing plans to expand its U.K. presence with the additional of a Spannerworks office location in London this spring.

"iCrossing and Spannerworks share a common vision for creating search marketing strategies and programs that influence consumer behavior, improve brand visibility and deliver quantifiable results," said Jeffrey Herzog, founder and CEO of iCrossing.  "The strengths of both companies will be leveraged in the U.S. and Europe to deliver to our clients unmatched global media strategies in the digital space."

The company also announced it had closed an additional $18 million of funding to fuel future acquisition and growth opportunities.  The funding was led by Oak Investment Partners, RRE Ventures and StarVest Partners, L.P.  To date, iCrossing has secured over $50 million as part of its new media strategy.

iCrossing is on a strong growth trajectory.  In November of 2006, iCrossing acquired NewGate Internet, a Bay Area-based search marketing firm with a strong presence in the retail space.  The company also more than doubled its number of employees in the past year and opened new offices in Atlanta and Dallas.

About iCrossing, Inc.  iCrossing is a different kind of digital marketing agency committed to people's desire to find.  The company develops online campaigns, programs and experiences designed to help people find what they are searching for.  Through a proven combination of talent and technology, iCrossing helps its global client base - including 32 Fortune 500 companies such as The Coca-Cola Company- find solutions for complex digital marketing challenges.  Founded in 1998, the company has 350 employees worldwide.  iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K.

About Spannerworks  Spannerworks is a search-based digital marketing agency specializing in natural search optimization, paid search and social media.  The company was founded in the U.K. in 1997 and acquired by U.S. digital marketing agency iCrossing in February 2007.  Spannerworks has proven expertise in the retail, automotive, financial and travel sectors.  Its current clients include Best Western Hotels, HBOS and BT.