Acquisition Expands Demand Media’s Video Content Library with more than 17,000 User Filmed Expert Videos

SANTA MONICA , CA – June 12, 2007 – Demand Media, Inc., the next generation social media company, today announced its acquisition of ExpertVilliage.com, the premier Internet source for professional “how-to” videos filmed and produced by local filmmakers that feature experts in a broad range of topics. The acquisition significantly expands Demand Media’s social media platform with a growing library of diverse video content to be distributed across its network of niche social media web properties and available for users to integrate into their Channelme.tv video sites.

Launched with video in 2006, ExpertVillage is highly trafficked video portal for how-to information and the largest provider of “”made for the internet” video content. This content created though ExpertVillage’s proprietary process wherein filmmakers select specific how-to topics and produce videos on that subject matter. The filmmaker engages an expert on the selected topic and produces approximately 15 short how-to videos.

“Video is becoming the dominant and preferred way people seek information on the Internet. In many cases, pure textual information is not enough and users are seeking visual instructions to answer their questions,” said Byron Reese, founder and CEO of ExpertVillage. “We focused our resourced on the how-to video category because of its popularity and ease of monetization. As the newest member of the Demand Media family, we will more aggressively invest in the how-to area and expand into different content categories where out process and platform can be utilized.”

Demand Media gains instant access to a marketplace of hundreds of motivated filmmakers who are eager to produce instructional videos through ExpertVillage’s platform. All of ExpertVillage’s videos feature skilled experts and are focused on six main categories: home & gardening, health & beauty, money & finance, sports, hobbies and travel.

“We intend on increasing the scale of ExpertVillage’s existing business and expanding in to new content areas,” said Demand Media co-founder and CEO, Richard Rosenblatt. “While we have enhanced our media properties though textual, photographic and social media content, we were seeking a video solution that could be integrated into our platform. ExpertVillage’s video solution and its network of filmmakers epitomize our approach to new media and our scale will provide their filmmakers with substantially more topics to develop. We are anxious to begin working together as one company.”

About ExpertVillage.com

ExpertVillage is the largest producer of “made for internet” video content with over 17,000 short-format “how-to” videos, featuring more than 1000 experts covering everything from Pilate’s to origami. Based in Austin , Texas , ExpertVIllage launched its video offering in April 2006 with 1,300 short videos and has become the premier Internet source for professional “how-to” videos. For more information on ExpertVIllage, visit www.expertvillage.com.

About Demand Media, Inc.

The Demand Media is a social media company that connects content creators and large audiences with advertisers through its network of vertical media web properties. By using its proprietary social media tools and unique distribution platform of the world’s second largest domain registrar, Demand Media provides an interactive, personalized and vertically-focused media experience for users. The privately held company was founded in May 2006 and is based in Santa Monica , CA , with offices in San Francisco and Seattle , WA . For more information about Demand Media, Inc.,visit www.demandmedia.com.