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07/26/2007   Goldman Sachs and Oak Investment Partners Lead Investment in Digital Marketing Leader iCrossing

SCOTTSDALE , AZ – July 26, 2007 ­– iCrossing a global digital marketing company, announced today it has received an investment from Goldman Sachs & Co. with additional investments from existing investors Oak Investment Partners, RRE Ventures and StarVest Partners L.P. The investment, totaling $62 million, will support iCrossing’s acquisition and organic growth strategy.

Founded in 1998 as a search marketing agency, iCrossing has grown to be one of the largest independent global digital marketing agencies. Over the past year, iCrossing has acquired San Francisco paid-search agency NewGate Internet, leading U.K. search and social media agency Spannerworks, and marketing technology provider Sharp Analytics. The company’s clients include Travelocity and more then 40 Fortune 500 companies such as The Coca-Cola Company, General Motors and Office Depot.

“iCrossing is at the forefront of developing search and social media strategies that engage – not alienate – users,” said Richard Rosenblatt, chairman of iCrossing and former chairman of MySpace. “The market is responding and iCrossing has seized a leadership position in the digital space. With CEO Jeff Herzog’s vision for the future, there are sure to be even bigger things to come.”

Gaurav Bhandari, Managing Director, Principal Strategies, Goldman Sachs, will join the iCrossing Board of Directors.

“iCrossing has a unique business approach,” said Ren Riley, general partner, Oak Investment Partners and iCrossing board member. “The company has successfully built upon its core expertise in each to create a “next-generation” digital marketing agency. Over the last nine years, the iCrossing team has proven that they understand how to make digital marketing work for the Fortune 500. The company is also ideally positioned to help big brands leverage opportunities in emerging channels such as video, mobile and social media.”

About iCrossing, Inc. iCrossing is a global digital marketing agency driven by customer’s perspective. The company combines search, social media, market research, analytics and mobile services to create digital marketing programs designed to help global brands – including Travelocity and 40 Fortune 500 companies such as General Motors and The Coca-Cola Company – find and connect with their customers. iCrossing is headquartered in Scottsdale , and has offices in Atlanta , Chicago , Dallas , London , New York and San Francisco.

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