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SCOTTSDALE
,
AZ
– July 26, 2007 – iCrossing a global digital
marketing company, announced today it has received an
investment from Goldman Sachs & Co. with additional
investments from existing investors Oak Investment
Partners, RRE Ventures and StarVest Partners L.P. The
investment, totaling $62 million, will support
iCrossing’s acquisition and organic growth strategy.
Founded in 1998 as a search marketing
agency, iCrossing has grown to be one of the largest
independent global digital marketing agencies. Over the
past year, iCrossing has acquired
San Francisco
paid-search agency NewGate Internet, leading U.K.
search and social media agency Spannerworks, and
marketing technology provider Sharp Analytics. The
company’s clients include Travelocity and more then 40
Fortune 500 companies such as The Coca-Cola Company,
General Motors and Office Depot.
“iCrossing is at the forefront of
developing search and social media strategies that
engage – not alienate – users,” said Richard
Rosenblatt, chairman of iCrossing and former chairman of
MySpace. “The market is responding and iCrossing has
seized a leadership position in the digital space. With
CEO Jeff Herzog’s vision for the future, there are
sure to be even bigger things to come.”
Gaurav Bhandari, Managing Director,
Principal Strategies, Goldman Sachs, will join the
iCrossing Board of Directors.
“iCrossing has a unique business
approach,” said Ren Riley, general partner, Oak
Investment Partners and iCrossing board member. “The
company has successfully built upon its core expertise
in each to create a “next-generation” digital
marketing agency. Over the last nine years, the
iCrossing team has proven that they understand how to
make digital marketing work for the Fortune 500. The
company is also ideally positioned to help big brands
leverage opportunities in emerging channels such as
video, mobile and social media.”
About
iCrossing, Inc. iCrossing is a global digital marketing agency
driven by customer’s perspective. The company combines
search, social media, market research, analytics and
mobile services to create digital marketing programs
designed to help global brands – including Travelocity
and 40 Fortune 500 companies such as General Motors and
The Coca-Cola Company – find and connect with their
customers. iCrossing is headquartered in
Scottsdale
, and has offices in
Atlanta
, Chicago
, Dallas
, London
, New York
and San Francisco.
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