May 19, 2008

SCOTTSDALE, Ariz.  – iCrossing, a global digital marketing company, announced today that Don Scales, president, has taken on the additional role of CEO and will be responsible for worldwide operations for the company. Previously, Scales served as president and COO of iCrossing.

iCrossing founder and CEO Jeffrey Herzog will continue to guide the strategic direction of the company as vice chairman of iCrossing’s board of directors.

Herzog founded iCrossing in 1998. The company has grown from its roots as a search marketing agency to become a $150 million global digital marketing company with 620 employees in 15 offices in the U.S. and Europe. iCrossing’s client base includes over 40 Fortune 500 companies.

"We’ve come a long way in the past 10 years, but today feels like a new beginning," said Herzog. "With Don as CEO and more than 600 of the industry’s best and brightest, iCrossing’s potential is unlimited."

"iCrossing was launched at a time when digital marketing was undefined and unappreciated," said Richard Rosenblatt, chairman, iCrossing. "Jeff recognized early on that search would be at the center of digital marketing and his vision and passion will continue to drive iCrossing to become the leading digital agency. Don’s operational accomplishments over the past two years as president and COO, and his relationships with clients and the growing team make him the ideal person to lead the company through its next phase of growth."

Scales joined iCrossing in 2006 to increase bottom-line profitability, streamline operations and improve the overall efficiency of the company. He joined iCrossing in March of 2006, teaming with Herzog to execute five acquisitions over the last 24 months and drive organic growth. He is an interactive industry veteran, with more than 25 years as an executive manager.

Before joining iCrossing, Scales was CEO at Agency.com, a full service interactive agency, where he managed all aspects of the agency’s worldwide operations. Named one of the top 25 "Who’s Who" newsmakers for 2000-2005 by BtoB Magazine, Scales is a member of the Board of Directors for the Make-A-Wish Foundation of North Texas and a member of the Internet Task Force for Make-A-Wish Foundation of America. He has dual undergraduate degrees in Chemical Engineering and Mathematical Physics, and a master of science in chemical engineering from Rice University; he also has an M.B.A. from Harvard Business School.

About iCrossing. iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.