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"Generation
lead our one and only VC round with an excellent
valuation and a strong conviction in our model.
John & Mark were fully committed to our success
- they stayed engaged with us through two NASDAQ
offerings and until the ink was dry on the Yahoo!
deal. Their knowledge of Capital Markets and M&A
deal structure was critical to our success."
Dimitri
Boylan,
Former CEO & President
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Case Studies
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Background
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Hotjobs.com
was founded in 1997 by Richard Johnson and Dimitri
Boylan. Richard and Dimitri were both experienced
recruiting industry executives who had previously
managed a traditional recruiting firm focused on information
technology professionals. They quickly realized the
potential of the internet to provide a direct exchange
of information between job seekers and employers andcreated
a business with strong recurring revenues by selling
monthly subscription memberships to corporate recruiters
seeking qualified applicants. The service was free
for the job applicant. HotJobs membership allowed
corporate recruiters to post open positions for resume
submissions and to search the online HotJobs.com resume
database. Members also could view detailed reports
on the effectiveness of their job postings online.
The corporate membership base expanded rapidly from
its start in 1997 to 650 in 1998 to 1,650 at the time
of the company’s IPO in 1999. Corporate members
included Amazon.com, AOL, Goldman Sachs, Honda, Microsoft,
State Farm Insurance and Yahoo!.
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Generation’s Involvement
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As part of an investment initiatives in the information
services sector, Generation had proactively targeted
the online classifieds area. We believed that the
internet would dramatically change the dynamics
of the classifieds business. The internet allowed
for a faster, less expensive, real-time experience
for both sides of the classifieds transaction. For
example, in the online recruitment space, Generation
believed that Hotjobs offered a valuable alternative
to newspaper classifieds or traditional recruiters
because it: 1) offered job seekers detailed and
current information on job openings with value-added
tools to help them monitor and control their job
searches; 2) ensured their privacy as job seekers
could block current employers from viewing their
resumes, and; 3) provided employers a constantly
updated pool of applicants with workflow management
tools to streamline the recruiting process.
In May 1999, Hotjobs selected Generation as its
lead investor in its first round of financing. Generation
led a $16.2 million round with a $10.5 million investment
and joined the company’s Board of Directors.
As the Company’s first outside investor, Generation
worked closely with Hotjobs to refine its strategy,
bolster the management team, build the brand, and
implement financial controls. Generation introduced
the company to Phil Guarascio, Vice President of
Marketing at General Motors and one of the largest
buyers of advertising in the world, who agreed to
join Hotjobs’ Board. Generation also found
and recruited the Company’s Vice President
of Sales, who more than doubled the company’s
sales force in six months. We also introduced
Hotjobs
to over 20 new customers and several acquisition
candidates. As the company grew, Generation leveraged
the investment banking background of several of
its partners in helping the company manage its IPO
and subsequent secondary public offering, raising
over $140 million in equity capital.
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Outcome
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At the time of Generation’s
investment, HotJobs was one of the many similarly-sized
online recruitment companies vying for market share.
Over the next two years, through management’s
efforts, HotJobs emerged as one of the two major players
in the space. Since its founding, HotJobs has helped
hundreds of thousands of applicants find more fulfilling,
often higher paying jobs, and has allowed employers
to efficiently hire qualified applicants to fuel their
growth. We are proud to have financed HotJobs, as
it truly provides a “win-win” for both
of its constituencies. At the time of our investment,
HotJobs quarterly revenues were $1.9 million. By the
time we exited the investment, revenues had increased
to an annualized rate of over $120 million. In August
1999, HotJobs (NASDAQ: HOTJ) completed its IPO, raising
$24.0 million. The company raised an additional $121.5
million in a secondary offering in November 1999,
using the capital to expand operations and to acquire
Resumix. By the third quarter of 2001, HotJobs annual
run rate revenue had grown to $125 million. In July
2001, we distributed our HOTJ stock to our Limited
Partners and in December 2001, HotJobs was acquired
by Yahoo! (NASDAQ: YHOO) in a stock and cash transaction
valued at over $450 million.
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