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“The Generation team is dedicated to the companies they invest in. This is manifest in the time they spend with CEOs, their active board participation and their willingness to dig in and face challenges together as partners. Their on-going support is a true difference-maker for my company.”

Ian Blaine, CEO


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Background
 
thePlatform is a software company focused on digital media publishing and content management.  The Company’s media publishing system is a complete solution for managing, publishing, and monitoring rich media on the Internet and within the enterprise.  Their products allow organizations to publish video content on the Internet, and within their own networks, to generate new revenue streams, improve communications, and save money.  Customers include:  CNBC, Microsoft, Comcast, CSFB, Bank of America, Verizon and many others. 

 
Generation’s Involvement
 

Generation’s original investment was made in September 2000, as a result of a proactive digital media initiative, based on our belief that video would become pervasive on the Internet. The timing of this investment proved less than fortuitous, as the financial and venture capital markets soon experienced unprecedented declines.  The market for digital media products mirrored this softness, as companies retreated from their early Internet initiatives. During this difficult period, Generation worked closely with management, led by Founder and CEO Ian Blaine, to restructure the Company and concentrate exclusively on its digital media publishing software and solutions. Generation maintained conviction in its original investment thesis and continued to back the Company through these lean years.

By 2003, Generation had become thePlatform’s largest shareholder by investing additional capital in the company and by buying out shareholders who had lost patience. Mark Jennings served as the Chairman of the Board and John Hawkins also served as a Director of the Company.  Over the next three years, the Company grew at over 100% per year, and ThePlatform became a widely recognized pioneer and leader in its industry.   

The success of this Company is a case study on what it means to us to be a long-term investor.  Generation develops a strong investment thesis based on industry insight and analysis, has the conviction to hold firm to its beliefs in the face of difficulties, and has the force of will and work ethic to achieve success with strong management partners.


 
Outcome
 
In June 2006, Comcast Corporation (NYSE: CMC) acquired thePlatform, producing a highly successful return on investment for Generation. This transaction was named one of the “Top Ten Media Deals of the Year” by Advertising Age Magazine, based on its strategic importance to the industry.
 


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